Every feature on every band · from €79/month

Fewer no-shows.
Fuller classes.
Members who stay.

Whether you run a gym, a pilates or yoga studio, or a PT business, StudioFlow handles your classes, appointments, memberships and Stripe billing, and watches for the members who are drifting away so you can bring them back before they cancel.

First month free · Free migration from your current software · Monthly billing · Built in Ireland 🇮🇪

Repeat no-showEmma K.
3 no-shows recently. A quick check-in keeps her (and the seat) from slipping away.
Approve & sendEdit draftLog a contact
Going quietDeclan P.
Quiet for 8 weeks and nobody's reached out. A hello could win him back.
Approve & sendSnooze
Booked back in ✓Aoife N.
Contacted Tuesday → booked Thursday's Reformer class. Outcome logged.
ACTION QUEUEoutcomes tracked ✓
Built in Ireland, for EU studiosGDPR-first, consent on every sendPayments by Stripe, VAT receipts includedYour data is yours, free export, any day
THE RETENTION ACTION QUEUE

StudioFlow doesn't let your members
fall through the cracks.

Most software tells you who cancelled. StudioFlow tells you who's about to, and hands you the email to stop it.

1Eight standing signals watch every member: repeat no-shows, members going quiet, packs running out, missed waitlist spots, overdue follow-ups and more.
2Each one becomes an action card with a pre-drafted email: personalised, and only for members who've consented to hear from you.
3You review, approve, send. A human decision on every message. No chatbot, no black box. Every card shows exactly why it exists.
4Outcomes are tracked: see the percentage of at-risk members who booked back in, on a report, not in a spreadsheet.
Repeat no-showkeeps booking, not turning up
Going quietregulars who stopped showing
Never contactedat risk and nobody's reached out
Pack running out2 credits left, no renewal
Missed the waitlistwanted in, never got a seat
Follow-up overdue"come back by" date passed
No first bookingjoined, never took a class
Lapsed 1:1sfinished sessions, never rebooked
SEE IT IN THE PRODUCT

A look inside StudioFlow.

A tour of the interface, from the retention queue your front desk works every morning to the portal your members book in.

The retention action queue
screenshot
The retention action queue. At-risk members, each with a drafted email and an approve button.
The operator dashboard
screenshot
The operator dashboard. Revenue, attendance and what needs doing, at a glance.
The member portal
screenshot
The member portal. Members book, cancel and manage their plan on any phone.
Loyalty and collector cards
screenshot
Loyalty and collector cards. Launch a challenge; members collect and share cards.
EVERYTHING INCLUDED

One product. Complete on day one.

No add-ons, no "available on Elite", no marketplace of paid extras. If StudioFlow does it, your plan has it.

01Bookings that run themselves

  • Recurring classes & 1:1 appointments in one calendar
  • Waitlists with automatic promotion: freed spots fill themselves
  • Room management: double-bookings can't happen
  • Kiosk self-check-in at the door
  • Courses, bulk scheduling, printable registers

02Payments without the admin

  • Memberships & subscriptions on Stripe, EU SCA-ready
  • Upgrades prorated correctly, downgrades at period end
  • Intro offers, gift cards, account credit
  • VAT receipts sent automatically, exactly once
  • Failed-payment dunning that chases so you don't

03Members who feel looked after

  • Branded member portal: book, cancel, manage, top up
  • Welcome, win-back & birthday journeys included
  • Broadcasts to exactly the right group
  • GDPR-grade consent on every single send
  • Waivers, T&Cs and intake built in

04Run the business on numbers, not vibes

  • 27 built-in report cards: revenue, MRR, attendance, churn, cohort retention, credit liability, trainer performance
  • Every report exports to CSV with the filters you set
  • Money owed, failed payments and reconciliation against your Stripe payouts
  • Queue & task outcomes: your booked-back rate, measured

05Security that matches the data

  • Every studio's records isolated with database-level row security
  • Members see their own data and nothing else, enforced in the database, not just the app
  • GDPR tooling: export, erasure, consent reconciliation
  • Free full data export on day one, and the day you leave
PRICING

The whole pricing page, on the pricing page.

Bands differ by active member count, and by nothing else. Monthly billing, no 12-month contract, migration done for you, free.

We put you on the right band automatically. Your band follows your real active member count, re-checked every month, both directions. When it moves we email you the number we counted and your new price 4 days before it applies. Every feature is in every band: the €79 studio gets the same product as the €449 one. Your first month is free. Billing starts after 30 days.
Starter
€79/month
First month free
Up to 50 active members
All features. Classes, appointments, Stripe billing, member portal, kiosk, retention queue, 27 reports, email journeys.
Start here
Growth
€149/month
First month free
Up to 150 active members
All features. The same product as every other band, with room to keep growing.
Start here
Pro
€249/month
First month free
Up to 250 active members
All features. Exactly the same product, just more members through the door.
Start here
Studio+
€449/month
First month free
Unlimited members
All features. Where the counting stops. No "contact us" tier, no surprise upsell meeting.
Start here

An active member is someone with a current membership or unused class credits. Past members stay on your list for free and never count.

You never pick a band or ask to change one. We measure, we tell you, it changes on your next invoice.

Prices in EUR. Card payments processed by Stripe at Stripe's standard rates. We don't skim a margin on your transactions.

FOUNDING STUDIOS

Our first studios are coming on board.

We are onboarding our founding studios across Ireland by hand. Real names and their words will land here soon. We would rather leave this honest and empty than fill it with quotes nobody said.

Coming soon

A founding studio's words will go here, with their name and their studio.

Founding studio, Ireland

Coming soon

A founding studio's words will go here, with their name and their studio.

Founding studio, Ireland

Coming soon

A founding studio's words will go here, with their name and their studio.

Founding studio, Ireland

Want to be one of them? Join as a founding studio.

STUDIO SETUP SERVICES

More than software. We get your whole studio live.

The software is the easy part. Our team also does the setup work around it, scoped for your studio after a quick chat.

Branding, or a full rebrand. Your logo, colours and the look of your member-facing pages, designed with you by our team.
Stripe payments setup. We get your Stripe account open and connected, so payments land in your own account. Stripe processes them, we do the setup.
POS and card reader setup. We set your front desk terminal and card reader up on the day, tested and ready to take payment.
Member check-in setup. Tablet, stand and check-in screen configured for your classes, so members are checking themselves in from day one.

Every one of these is done by our team, per studio. There is no price list to pick from: tell us what you need and we scope and quote it with you on a quick call.

OUR PROMISES TO YOU

Two things we will not walk back.

The setup work gets you live. These are what you can hold us to once you are.

Free data export, any day, including the day you leave. Your members, history and bookings are yours. If you ever cancel, you take a full export with you, at no charge, with nothing held back.
A reply within 24 hours. Message us on any working day and a real person from our team gets back to you inside a day. No ticket queue, no bot.
FRONT-DESK HARDWARE

Want the front desk sorted too? We ship it configured.

Optional kits for studios that want check-in and card-present payments running on day one. No IT project required.

  • Start with one check-in tablet: Samsung tablet + counter stand, locked to your check-in screen. Members tap, they're in, the register updates.
  • Add a Stripe card reader when you want card-present payments at the desk. Registered to your account, money goes straight to you.
  • Everything arrives pre-configured with a plain-English setup guide, about 45 minutes from box to first check-in
  • One tablet or a full multi-room fit-out, priced to your setup. Or bring your own hardware; the software works either way.
✓ Checked in, enjoy class!
TABLET + STAND + CARD READER · PRE-CONFIGURED
SWITCHING FROM YOUR CURRENT SYSTEM, OR A SPREADSHEET?

We move you for free. Properly.

The migration promise

The team migrates your members, class schedule and membership plans into StudioFlow at no charge, set up in a parallel account you can poke at before you switch anything over. Consent records are handled properly under GDPR, so your email list arrives usable.

And no hostage clauses on the way out: monthly billing, and you can export everything, free, whenever you like, including the day you leave. We'd rather keep you with the product than with a contract.

The difference, side by side

Pricing revealed on a sales call
€79 / €149 / €249 / €449, it's on this page
Best features locked to the top tier
Every feature in every plan
12-month contracts
Monthly billing
Retention = a report you have to remember to run
Retention queue with drafted outreach & tracked outcomes
Marketing automation as a paid add-on
Welcome, win-back & birthday journeys included
QUESTIONS STUDIOS ACTUALLY ASK

Fair questions, straight answers.

Do I really get the first month free?

Yes. Every new studio starts with a free first month. You add your card at sign-up, nothing is charged for the first 30 days, and monthly billing starts after that. That month is also uncapped, and it is what we work your first band out from. Cancel any time before then and you pay nothing.

How is my price worked out?

By counting. A few days before each monthly bill we count your active members, put you on the band that count falls into, and email you the number, the date we counted it and what the next bill will be. It moves down as readily as up, so a quiet season costs you less without you having to ask, and you can see the exact list of members behind the number inside your account.

Is it really every feature on every band?

Yes. The bands differ by active member count and nothing else. The €79 studio gets the retention queue, the member portal, all 27 reports and the email journeys. Everything. We would rather win on the product than on the packaging.

What does migration actually involve?

You give us an export from your current system (or a spreadsheet). We load your members, class schedule and membership plans into a StudioFlow account you can review before anything goes live. You point your members at the new portal when you are ready. It costs nothing.

Is the retention queue AI?

The signals are rules, not a black box. Every card shows exactly why it exists (for example, 3 no-shows in 60 days). Drafting uses AI to write the first version of the email, but nothing ever sends without a human approving it, and nothing is ever sent to a member who has not consented to marketing contact.

How do payments work?

Through Stripe, at Stripe's standard processing rates, with no margin added by us. StudioFlow handles subscriptions, proration, downgrades, gift cards, account credit and VAT receipts on top.

What about GDPR?

Consent is recorded per member and enforced on every send. Marketing only ever goes to people who opted in, and every email carries one-click unsubscribe. Members can be exported or erased on request. Studio data is isolated at the database level with row security.

Do I need the hardware kit?

No. StudioFlow runs in any browser, and members check in by QR code from any device. The kits are for studios that want a dedicated front-desk tablet and card reader without sourcing and configuring it themselves.

Your members are drifting right now.

Set up your studio this week, or let us migrate you for free. Either way, the price is on the page and the whole product is in the plan.

Start your studio →Book a 15-minute walkthrough