The whole pricing page, on the pricing page.

We count your active members a few days before each monthly bill and put you on the band that count falls into. It moves down as readily as up, so a quiet season costs you less without you having to ask. You get an email first with the number we counted, the date we counted it and what your next bill will be, and you can see the exact list of members behind that number inside your account.

It can go up without you doing anything, but never without you being told first. 4 days before a bill changes we email you the count, the band and the date. If the number looks wrong, reply and we will sort it out before you are charged. If you would rather not pay the new band, cancel before it takes effect and you pay nothing further.

Yes. Every new studio gets its first 30 days free. You add your card when you sign up, nothing is charged during those 30 days, and your monthly billing starts after that. That free window is also uncapped and doubles as your first count: bring your whole roster over, and we work out your band from what is actually there before you pay anything. Cancel any time before then and you pay nothing.

No. Billing is monthly and you can leave whenever you like. We would rather keep you with the product than with a contract.

No setup fee on any plan, and migration from your current software is done for you, free. Optional extras like branding or a POS install are quoted separately, and you never need them to get going.

The team moves your members, class schedule and membership plans into a StudioFlow account you can review before you switch anything over. Consent records are handled properly under GDPR so your email list arrives usable. It costs nothing.

You pay less, automatically. The monthly count moves you down a band exactly as readily as it moves you up, and we email you to say so. You do not have to ask, downgrade anything or catch us at the right moment. There is no penalty and no lock-in.

No. We take nothing from your payments and add nothing to them. Stripe, which you connect in your own name, charges its published rates on each card payment (1.5% + €0.25 per payment on standard EEA cards as of 10 September 2026, plus 23% VAT on the fee). Here is what that comes to for a studio your size.

See our fee, Stripe's fee and the total, by band

Yes. The €79 studio gets the same product as the €449 one: the retention queue, the member portal, all 27 reports, loyalty and the email journeys. Bands differ by active member count and nothing else. All prices are ex VAT.

Nothing, on the day. You can add members, sell memberships and run the studio exactly as before: the band edge is not a wall and the software never blocks you for growing. We flag it in your dashboard so it is not a surprise, and the next monthly count is what actually moves your bill.